After graduating with a degree in film production and a minor in fashion photography from the University of South Carolina. While still in film school, Gregory James (as he is known in the industry) started working on films as a PA and then Video Assist including Days of Thunder with Tom Cruise, Prince of Tides and Wild Hearts Can't Be Broken.
During his college days, Greg also was modeling & acting and went on to sign with top NYC agencies ZOLI and CESD Talent. Additionally, he was represented in Atlanta, Chicago, Milwaukee, and Los Angeles.
After moving to NYC in 1993, Greg also began working at Peter Glenn Publications. PGP is considered one of the leading entertainment publishing companies for the film, TV, fashion, modeling, and talent industry. They publish the famous International Directory of Model & Talent Agencies, used by agencies, clients, photographers and talent from all over the world. After working at the company for four years, Greg went on to purchase the company in 1997.
Missing his earlier days from working on productions, Greg moved to Florida and produced the So You Want To Be A Model Contest that was featured on E! News with Ryan Seacrest & ELLEgirl magazine and later CosmoGIRL magazine. In 2003, while producing the project, Greg discovered Amber Heard, who has gone on to appear in over forty movies including Aquaman, which was produced by Greg's old roommate Deborah Johnson Snyder and her husband Zack Snyder (Aquaman, Wonder Woman, Man of Steel, 300). In 2018, Forbes Magazine listed Amber's net worth at over $9 million dollars.
Greg continued to produce, meanwhile discover talent. In 2009 as an independent producer, Greg started to explore producing music concerts with several Disney stars including Mitchel Musso (Disney's Hannah Montana), Ryan Newman (Disney's Zeke & Luther, Sharknado, Nickelodeon's The Thundermans) and several other rising Disney stars.
Greg then created several LA-based talent camps including Camp Hollywood and then well-known Pilot Camp produced in January right before Pilot season. From these programs, many talent have gone on be discovered including Kira Kosarin (Nickelodeon's The Thundermans), Cade Sutton (Disney's Kirby Buckets), Christopher Cassarino (NBC's New Amsterdam), Rachel Finninger (International Model), Kimmy Caruso (Disney's Dog with a Blog & Austin & Ally) and Olivia Osteen (niece of Pastor Joel Osteen) to name a few.
In 2012, Greg received permission from Disney to produce a PSA for the Not-for-Profit Blessings in a Backpack with Disney star Jack Short (ANT Farm) and Olivia Osteen. Blessings in a Backpack provides a backpack of food for children during the 38-weeks of the school year. The PSA was shot at Lakewood Church in Houston. Greg, who is a strong believer in arts education, developed and launched a Charter School for the Arts that served children Kindergarten through 8th grades.
In 2018, Greg launched his media agency and decided to bring back the Model & Talent Directory.